Can a utility brand be an emotional brand?

An emotional tech product is a lifestyle product. It doesn’t necessarily solve a problem. It’s there for entertainment. It’s not a product that people need, it’s a product they choose. Think Netflix, TikTok or Instagram.

PDF) User perception of the quality, value, and utility of user-generated content

House of van Schneider

House of van Schneider

House of van Schneider

Advertising Appeals, PDF, Brand

House of van Schneider

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