Underwear Brand Parade Sold to Lingerie Manufacturer Ariela & Associates

Parade captured the Gen Z market with sustainable, body-positive messaging. CEO Cami Téllez told staffers she's heartbroken to not be joining the brand's next phase.

What the rise of real over aspirational marketing means for lingerie

At failed Gen Z underwear startup Parade, employee firings were often announced to the entire staff on Slack

Get 20% Off Parade Underwear With an Exclusive Discount

Parade Underwear Line Is at Target & Prices Start at $10

Direct-to-consumer Bra Brand Parade Valued at $200 Million

Parade Underwear Line Is at Target & Prices Start at $10

Gen Z Favorite Underwear Brand Gets Scooped by Fruit of the Loom

EXCLUSIVE: Ariela & Associates Inks Deal to Purchase Curvy Couture

All the Details on Parade's Flash Sale for E! Shoppers

Research Briefing: Intimates brand Parade agrees to purchase, as

Curvy Couture Women's Sheer Mesh High Cut Brief Black Hue Xs : Target

What Happened at Parade

PARADE COLLECTIVE - Ariela and Associates International LLC

Ariela & Associates International Acquires Intimates Brand Parade

Parade - Company Profile - Tracxn