Beyoncé's Strategy for Her Ivy Park x Adidas Collection is One for

Beyoncé recently re-launched her active wear line, Ivy Park in collaboration with Adidas. If you know Beyoncé, you know she packages her marketing and PR with the same passion and tenacity she puts into her craft as an artiste.

Adidas and Beyoncé to launch gender-neutral clothing collection

Beyoncé poses in head-to-toe latex for Adidas x Ivy Park

Beyonce Releases PARK TRAIL with adidas - Best Texas hiking & camping resource

Beyonce teases upcoming 'Icy Park' Adidas x Ivy Park collection - ABC News

Beyoncé's Adidas x Ivy Park Announces Third Collection

See All the Stars Who've Stepped Out in Beyoncé's New Ivy Park x Adidas Collection

Beyoncé's IVY PARK and adidas Announces First-Ever Kids Offering for 'IVY PARK Rodeo' Collection: Blue Ivy, Sir, and Rumi Appear in Latest Campaign Video – Fashion Bomb Daily

Building a sustainable business and pivoting through challenging times

Standing Out from the Crowd