Aerie April Fooled us with their male body positivity ads

At the end of April, Aerie released new ad campaign videos
At the end of April, Aerie released new ad campaign videos 'launching' their latest line: #AerieMAN. Sure, the ads were a little bit silly in parts - but the message they were sending was loud and clear - the real you is sexy.

Aerie Celebrates Body Empowerment With Real Women

Aerie April Fooled us with their male body positivity ads

Aerie's Body-Positive Men's Underwear Campaign and Notoriously Dapper, Kelvin Davis

Aerie April Fooled us with their male body positivity ads

Aerie's New Men's Campaign Made a Massive Mistake

Aerie's Male Body-Positivity Ads Were an April Fools Joke

That American Eagle underwear ad was a confusing hoax

Aerie is a standout with body positive ads and real models

An Aerie Male Model Says He Had No Idea The #AerieMan Campaign Was An April Fools' Joke

EveryMAN Project' explores male body positivity through fashion.

Aerie Man Campaign Was an April Fools' Joke - ATTN