APL – Seliga Shoes

Welcome to the world of APL (Athletic Propulsion Labs®), a brand that transcends the boundaries between luxury and performance, redefining the essence of footwear for enthusiasts worldwide. Founded in March 2009 by the dynamic identical twins Adam and Ryan Goldston, former two-sport collegiate athletes, APL emerged as a beacon of innovation and sophistication in the heart of Los Angeles. At the core of APL's narrative lies a commitment to merging luxury and performance seamlessly. Born out of the passion and vision of its founders, the company introduced revolutionary products symbolizing the intersection of opulence and functionality. A pivotal chapter in APL's history unfolded with the launch of the Concept 1 basketball shoe. Featuring the groundbreaking Load N' Launch® technology, this footwear marvel instantly increased vertical leap, earning distinction as the first shoe banned by the NBA for providing an "undue competitive advantage." Since June 2014, APL has been at the forefron..
Welcome to the world of APL (Athletic Propulsion Labs®), a brand that transcends the boundaries between luxury and performance, redefining the essence of footwear for enthusiasts worldwide. Founded in March 2009 by the dynamic identical twins Adam and Ryan Goldston, former two-sport collegiate athletes, APL emerged as a beacon of innovation and sophistication in the heart of Los Angeles. At the core of APL's narrative lies a commitment to merging luxury and performance seamlessly. Born out of the passion and vision of its founders, the company introduced revolutionary products symbolizing the intersection of opulence and functionality. A pivotal chapter in APL's history unfolded with the launch of the Concept 1 basketball shoe. Featuring the groundbreaking Load N' Launch® technology, this footwear marvel instantly increased vertical leap, earning distinction as the first shoe banned by the NBA for providing an "undue competitive advantage." Since June 2014, APL has been at the forefront of the "luxury performance segment" in the athletic footwear market. The brand introduced a remarkable range of running and training shoes for men and women, garnering global recognition and securing placements in over 300 of the world's finest luxury retailers. APL's impact extends far beyond the realm of footwear, forging influential partnerships with global entities like American Airlines, F45, and the Williams Racing Team. A significant milestone was reached in December 2019 with the inauguration of APL's first global flagship store at The Grove in Los Angeles. The accolades bestowed upon APL and its founders, Adam and Ryan, tell a story of continuous innovation and success. From being honored at the White House as part of the Empact 100 to earning a coveted spot on Forbes 30 Under 30, APL's journey is a testament to its influence on the industry. As we celebrate APL Day in the City of Los Angeles, declared by Mayor Eric Garcetti on October 12th, we invite you to explore the realm of APL. Immerse yourself in a world where cutting-edge technology meets visionary design, and discover why APL stands as the global leader at the intersection of luxury and performance.
Seliga Shoes is a running specialty and comfort shoe store that has been providing premium brand names and exceptional customer service for many years. Our mission is to provide our customers with the best shoes for their needs, whether it be for performance or everyday wear.

Experience superior cushioning and support with the OOfos Women's OOmg Sport LS Low Shoe. Professional-grade OOfoam™ technology and patented footbed

Oofos Women's OOmg Sport LS Low Shoe - White & Black

Seliga Shoes - Official Store

Experience a cushioned, lightweight ride with the Topo Athletic Women's Phantom 3 Running Shoes. The refreshed and streamlined upper is crafted from

Topo Athletic Women's Phantom 3 Running Shoes - Teal/Pink

Seliga Shoes

The Dansko Women's Marlee Slip-Resistant Sneaker is the perfect occupational sneaker. It features a patented slip-resistant rubber outsole suitable

Dansko Women's Marlee Slip-Resistant Sneaker - Black

Introducing the On Women's Cloud 5 Waterproof in elegant Pearl/Fog: a fusion of fan-favorite design and advanced weatherproof technology, reimagined

On Women's Cloud 5 Waterproof - Pearl/Fog

Introducing the On Men's Cloud X 3 in the striking Ice/Auburn colorway, a symbol of unrivaled performance and style in ultralight and reactive workout

On Men's Cloud X 3 - Ice/Auburn

Seliga Shoes

Seliga Shoes

Seliga Shoes St. Louis MO

Drew Shoe Men's Aaron Walking Shoe - Dark Brown Nylon/Mesh

APL Women's TechLoom Bliss Running Shoes - Black/Black/White

Seliga Shoes

Seliga Shoes

Discover ultimate comfort and energy return with the men's On Cloudgo running shoes in Black/Shale! This revolutionary design is light as a feather

On Men's Cloudgo - Black/Shale