A New Production Line: Case Study for a Top-selling Bra

What happens when the R&D team has modernized the production line for one of its top-selling bras in the U.S. that has been produced on the same machinery since 1962?  An intimate apparel brand approached us to conduct a wear test with the goal of disaster checking the bras coming from their modernized production line against their tried-and-true product, without alienating its current loyal customer base.   

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