The Catch-22 in Strategizing for Radical Innovation

By A Mystery Man Writer

IntroductionStrategy concerns explaining what enables firms to enjoy sustainable performance advantages over their competitors. The pressure to innovate nowadays is higher than ever, while companies struggle to focus on identifying and targeting the right opportunities to pursue continued competitive advantages.

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Mette KNUDSEN, Professor and Director of Centre for Integrative Innovation Management, PhD, M.Sc. (econ), University of Southern Denmark, Odense, SDU, Department of Marketing and Management

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