1953 – Perma-lift and the Bullet Bra – Mid-Century Page

Perma-lift introduced the iconic cone-shaped bullet bra with “magic inset” for uplifting support, shaping mid-century fashion.

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50s bras - Gem

Bra Sizes – A Thing of the Past

Vintage bra ads

Bra Advertisement

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Bra Sizes – A Thing of the Past

Vintage 1950s 1960s Coral Pink Perma-lift by Kayser Bullet Bra

Vintage bra ads

1953 women's Perma lift No. 146 strapless bra vintage fashion ad

Perma-Lift Lingerie — Vintage original prints and images